Creating a listing on The Animal List is an essential step to showcase your animal talent and attract potential clients. A detailed and well-crafted listing can make a significant difference in securing bookings. Here’s a step-by-step guide to help you create an effective and engaging listing, complete with examples.

Step 1: Create a Listing Title

Your listing title is crucial for search engine optimization (SEO) and visibility on search engines. Use keywords that describe your animal’s talent and services clearly.

Examples:

• “Certified Therapy Dog for Corporate Events”
• “Pet Influencer with 10K Followers Specializing in Lifestyle Content”
• “Professional Guard Dog Services for Security Needs”

Step 2: Choose Your Category

Select the appropriate category for your listing. Here are the main options:

1. Entertainment Animals: For animal actors, event animals like puppies for puppy yoga.

   • Subcategories: Certified animal actors, therapy animals, educational animals, animals for events.

2. Animal Professionals: For animal trainers, wranglers, groomers, etc.

   • Subcategories: Animal wranglers, trainers, animal transportation, animal photographers/videographers.

3. Working Animals: For guard dogs, goats to clear land, etc.

   • Subcategories: Guard animals, search and detection animals, agricultural service animals.

4. Animal Content Creator: For pet influencers or content creators.

   • Subcategories: Niche-specific such as outdoors and traveling, lifestyle & family, etc.

Step 3: Write a Detailed Description

Be specific about what services your listing offers. For content creators and pet influencers, include your follower count and highlight past work or unique skills.

Example: “We offer a certified therapy dog named Max who specializes in providing comfort and joy at corporate events and schools. Max has over 5 years of experience and has worked with various organizations to improve mental well-being. Max is trained in advanced obedience and enjoys interacting with people of all ages. Follow us on Instagram @TherapyDogMax to see our work and happy clients.”

Step 4: Add Social Media Links and Website

Provide links to your social media profiles and website to give potential clients an idea of your content and past work.

Step 5: Specify Listing Type and Animals

Indicate if your listing includes one or multiple animals. Specify the type of animal(s) such as dog, cat, cow, horse, etc.

Step 6: Provide Breed or Species

Mention the breed or species of the animals in your listing to give more detailed information.

Step 7: Upload Listing Images

Include high-quality images to showcase what you are offering. This visual representation is crucial for attracting clients.

Example: “Upload images of Max interacting with children during therapy sessions and Luna herding sheep on a farm.”

Step 8: Upload a Video or Reel

Add a video or highlight reel showing past work or what your animal has to offer. This can significantly boost your listing’s appeal.

Example: “Include a video of Bella the Dog performing tricks, engaging with followers, and participating in sponsored content for brands.”

Step 9: Provide Your Location

Your location is important for brands and clients, even if you are a pet influencer or content creator.

Step 10: Set Your Availability

Choose your time zone and select the days of the week you are available to work. You can also add availability exceptions if needed.

Step 11: Create Package Pricing

You can create up to three different package options. Specify the daily rate and describe what each package includes.

Example:

Package 1: Basic Event Appearance

• Rate: $150 per hour
• Includes: 1-hour appearance, meet and greet, photos with attendees

Package 2: Social Media Campaign

• Rate: $500
• Includes: 2 posts and 2 stories on Instagram, link in bio for one week

Package 3: Full-Day Event Package

• Rate: $1000 per day
• Includes: Full-day event participation, promotional content creation, travel expenses

Include details like legalities, transportation rates, and overtime in your package descriptions. Offer add-ons for an extra cost to give clients more options.

Example Add-Ons:

• Additional hour: $100
• Professional photoshoot: $200
• Travel outside local area: Additional $50 per 100 miles

Final Steps

Once you’ve completed these steps, review your listing to ensure all information is accurate and compelling. After publishing your listing, you’ll be ready to attract your first booking!

Ready to Get Started?

By following these steps, you’ll create an engaging and effective listing that showcases your animal talent and appeals to potential clients.