Find & Work With Pet Influencers: 

These tips will help you reach your marketing goals while simplifying the process of hiring animal talent:

Know Your Goals

Before you begin looking for animal talent to hire, you need to think about your goals. Your goals will affect how you settle on an influencer and what kind of content they will produce. Growing your following will have a different strategy than trying to raise awareness of your brand. Once you determine your goals, choose the best strategy for your unique goals and execute it thoroughly.

Turn Your Goals Into Parameters

After you figure out your goals, think about your audience. Knowing your audience and branding will help you to determine what influencer style will suit your needs. Are your audience females between 25 to 40 who go hiking with their pets and want healthy pet food? You would want to target dog influencers that have an outdoorsy aesthetic with an audience that fits your buyer. 

Find The Right Animal Talent

Once you’ve decided on parameters for your animal talent search, you get to find the talent now. While this can be an overwhelming task, our platform assists with finding animal talent, connecting with long term influencers, negotiating deals and running campaigns from start to finish.

Determine what kind of animal talent you need. At Pets on Q, we categorize our animal talent into three groups: 

1: APPROVED INFLUENCERS & CREATORS

Approved Influencers have been vetted to ensure they have a quality audience of over 1,000 followers. We determine a quality audience by our algorithm to ensure that they have an authentic following. 

Animal influencers come in all shapes and sizes—including their following! 

We have:

• Nano-influencers: 10,000 followers or less
• Micro-influencers: 10,000 to 100,000 followers
• Mid-level influencers: 100,000 to 500,000 followers
• Macro-influencers: 500,000 to 1 million followers
• Mega-influencers: 1 million followers and over

2: APPROVED SET ANIMALS

Approved set animals, or pet stars, have gone through temperament testing, submitted training documentation to our platform, or taken an in-person test. They are broken down into 4 categories: temperament approved, level 1, level 2 and level 3 for highly advanced set work.

3: LICENSING CONTENT OR UGC (Used generated content)

Licensing allows brands to work with animal talent to obtain content rights to share across their social media platforms. This can also be done within an influencer campaign or on its own. 

You can view these animals in our Animal Talent Network. 

We created this platform after having thousands of animals apply to work with us when Pet Stars came out. Our animal talent network connects brands and production companies with the best and more importantly pre vetted animal talent.

In our network, you can use our influencer search tool, post casting calls, manage campaigns, and more to reach your target audience and campaign goals. We are offering holiday discounts now so get in touch with our team today.

Determine The Scope of Work

You know your target audience, goals for the campaign, and what kind of animal talent you want to work with. Now you need to decide the role that animal talent will play in your campaign. Whether it’s user-generated content or educational posts spread across multiple platforms, work with your influencer to plan content that feels authentic for your brand and their audience.

Book Animal Talent

Here comes the fun part! You get to start talking to animal talent. This can be reaching out directly and making an offer, or it can be sharing casting calls to invite the influencers to come to you. 

Pets on Q’s booking platform allows you to go through our database of animal talent to find the right animal for your project. You will find accurately priced animal talent, analytical data, and be able to book talent. You can even post casting calls to invite potential talent to apply to your campaign.

Once you have booked your talent, you can get to work on achieving your marketing goals.